Rotc is a technique that is used in the field of copywriting. It stands for “Random On-Topic Content”. The benefits of rotc are that it helps to increase the number of words written per hour and it helps to keep your writing fresh. The goal with rotc is to create content that is on topic, yet not at all related to what you are writing about. Some people argue that rotc can be seen as plagiarism and should not be used by writers or any other professional who wants their work to be taken seriously .Rotc is a word coined by copywriter, Robert Cialdini, in his book “Influence”.

Cialdini says that he relies on rotc to keep his writing fresh. He found that using original content on the same subject over and over again gets boring and can lead to writer’s block. Other benefits of using rotc include increasing the number of words written per hour and helping create spontaneous thoughts .Cialdini believes that the “ideal” way to use rotc is in one’s natural writing process. An example of this would be if a writer starts to feel writer’s block and can’t think of ideas for a new article, they can start using rotc until they come up with an idea or write a first draft, then move on to using only original content